Lisén Skincare is rooting for skin positivity to sell its products
Scion of the Blue Heaven Cosmetics Ramandeep Singh has launched Lisén skincare, a new brand that is all about creating a new, healthy relationship with your skin. It has a range of serums, cleansers, face masks, SPF, and moisturisers, designed to address issues such as signs of ageing, sensitive skin, uneven skin tone, sebum, dryness and acne.
Ramandeep talks to IvoryStation about nurturing “positive emotions with your skin” and some of their best-selling products.
What was the motive behind starting Lisén?
Lisén’s mission is to enable a nourishing relationship between you and your skin with scientifically advanced skincare backed by proven clinical benefits. We wanted to do this while instilling a sense of compassion and kindness as we believe that caring for the skin goes beyond what you see on your skin to what you feel for your skin and what it makes you feel.
What is your skincare philosophy?
Our effective, high-grade formulas developed especially for Indian skin in acclaimed, global labs, combined with the values of integrity, kindness, and optimism, make Lisén the perfect partner in every phase of your skin journey.
Lisén is a cosmeceutical brand that specialises in innovative formulations designed to complement your existing skincare regimen. It offers a complete line of extremely high-quality skin care products formulated while keeping in mind the various skin types. The potent, well-researched formulas not only focus on restoring the skin but promoting overall skin health. The formulations are created with natural and chemically synthesised ingredients scientifically proven to give results.
What is the USP of Lisén?
Improving one aspect of the skin should never come at the cost of the entire skin, and to that end, each of our formulations contains skin-balancing ingredients to ensure that the actives don’t disturb the skin’s equilibrium in any way.
All our products are safe, dermatologist-tested, hypoallergenic certified, cruelty-free, and formulated without parabens and sulphates.
Lisén inculcates positivity by not just providing plain old skincare, but rather offering advanced science of care. What does the term mean, you ask? Well, it is simply our two-fold mission of providing high precision advanced science to the skin with an unconditionally optimistic approach.
We don’t view any of the skin’s phases as a problem. We believe that every skin has its own unique journey and our priority is supporting your skin through any phase that might feel like a concern to you.
What are some of your best-selling products?
Why do your customers trust Lisén?
Some of the reasons are our result-driven approach, the fact that our formulations are created in renowned global labs, and the fact that the brand is a synthesis of advanced science and a positive attitude.
What is the biggest challenge Lisén facing right now?
Our main challenge is figuring out a strategy to communicate. We want to educate and enlighten our audience about our products and skin care in general without giving in to the rampant fearmongering that so many brands resort to.
What are your growth plans?
Our growth plans at this point are focused on being available at all leading e-tailers and adding new SKUs.
Lastly, what do you wish people knew more about skincare?
Firstly, skincare is a journey. It’s not an overnight miracle, but a process that requires time, patience, and perseverance. Secondly, it’s imperative to show kindness towards oneself, no matter what phase one’s skin is going through.