Julia Roberts Pénelope Cruz, and Zendaya Coleman stars in Lancôme’s new campaign Make Life Beautiful
Julia Roberts Pénelope Cruz, and Zendaya Coleman stars in Lancôme’s new campaign Make Life Beautiful
The mega stars from around the world pose to the tune of ‘What a Wonderful World’ in the beautifully shot campaign
Julia Roberts, Amanda Seyfried, Isabella Rossellini, Lily Collins, Pénelope Cruz, and Zendaya Coleman along with Aya Nakamura and Hoyeon star in Lancôme’s new campaign for its leading fragrance, La Vie est Belle EDP.
It showcases a series of stunning photographs by legendary Italian-American fashion photographer Mario Sorrenti. The film celebrating the unstoppable power of the female sorority is shot by rising director Emmanuel Adjei and the soundtrack is the beautiful song ‘What a Wonderful World’ by Louis Armstrong, sung by women and for women, as an anthem of happiness. The video portrays the pretty ambassadors talking about what they think of their lives. Pretty interesting to hear!
With its all-star campaign, Lancôme aims to spread the message of happiness and positivity, empowering women worldwide to embrace their choice of freedom and optimism. La Vie est Belle – Life is what you make of it. Together. “Life is running towards your dreams no matter what happens, what comes your way, what people say. Never stop going, never stop moving and always believe in the impossible because, at the end of the day, there is only one you, and your voice matters, so, don’t let anyone silence it! Life is…I don’t know…beautiful.” says American actress Lily Collins.
The La Vie est Belle perfume
About La Vie est Belle EDP
La Vie est Belle EDP is a gourmand yet elegant composition of floral and fruity notes. Its top notes are of black currant and pear; middle notes of iris, jasmine and orange
blossom; base notes of praline, vanilla, patchouli and tonka bean. The fragrance is an outlook on life inspired by joy and pleasure in small things. This iconic cast of happiness activists echoes the intensity of the scent and the infinite smile adorning its bottle.
Speaking on the new campaign, American actress and singer Zendaya Coleman says, “Life is about finding your voice, figuring out who it is that you are or you want to be, and I think there is nothing wrong with taking your time in finding that. I think we all have it; sometimes it starts a little quiet, a little small, but if you find it and hear it, embrace it and don’t be afraid to share that voice with the world. La vie is beautiful.”
Commenting on the campaign Shradha Nichani, Director: Luxury Department at Loreal says: “For the first time, we are bringing together the La Vie est Belle family to celebrate women supporting and inspiring each other. ‘Make Life Beautiful’ is a campaign about feeling loved, beautiful, strong and empowered. As a brand, Lancôme is all about inclusivity, and the campaign reflects our values and how we see the world. India is one of our key markets and a country that embraces and understands diversity. Our campaign will see Lancôme partner with 50+ Indian women who influence lives nationally and globally. We would encourage women from all walks of Life to partner with us and share their interpretation of what makes their life beautiful.”
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