Zoya’s new boutique in Mumbai’s Kala Ghoda is a design delight

In the heart of Mumbai’s historic and cultural precinct of Kala Ghoda, home to some of the best designer stores, art galleries, restaurants and cafes, Noel Tata, Vice Chairman of Titan Company Limited, and Ajoy Chawla, CEO of Titan’s Jewellery Division unveiled Zoya’s new diamond boutique, the tenth in the country.

The elegantly designed boutique is housed in Brady House, a masterpiece of Indo-Saracenic architecture, which has ornate mouldings and columns, which have been preserved to create a space that is, both, timeless and contemporary. Fusing traditional karigari and modern design, delicately crafted paper art and wall etchings echo stories of inspirations behind Zoya’s rare creations.

High ceilings and large windows flood the space with natural light, creating a bright and airy atmosphere. Signature chandeliers cast a soft glow on lush feminine interiors in hues of skin, white, blush, and champagne, thoughtfully designed to remind the Zoya woman that she is at the heart of this dramatic story. In its bespoke area, clients can co-create custom pieces with Zoya’s master designers and the boutique’s private lounge is meant for conversations about jewellery over hand-brewed filter coffee and fresh hors d’oeuvres. “Luxury in India is coming of age,” said Noel Tata during the inauguration.

“Zoya is the jewel in Titan’s crown, bringing alive rich Indian narratives of craft through meaningful pieces of wearable art,” said Ajoy Chawla. “We are delighted to open our 10th boutique today in Kala Ghoda celebrating Zoya’s distinguished design language through patented stone cuts and settings.”